Westland unveils new tagline

Westland unveils new tagline | Insurance Business Canada

Insurance News

Westland unveils new tagline

It aims to stand out in the “crowded” brokerage space

Insurance News

By
Mika Pangilinan

Westland Insurance has unveiled a new tagline that seeks to highlight its dedication to delivering optimal coverage solutions to its clients.

With the tagline “coverage that goes further,” Westland said it wants to “stand out in the crowded insurance brokerage space” by spotlighting the company’s goal of providing expert and localized advice to clients on a national scale.

“At Westland, we always go above and beyond to connect clients with the coverage that works best for them,” said Cari Watson, senior vice president, marketing & client experience. “From personal insurance to business insurance, our expert advisors do all the research to provide recommendations that fit our clients’ lives.”

The “coverage that goes further” campaign launched this week across Canada through television, radio, and online platforms.

“Our advisors have a large network of insurers that we can tap into, guaranteeing great rates and options and they go above and beyond to make insurance simple,” added Watson. “Put simply, we provide clients with more value than they will receive anywhere else and ‘coverage that goes further’ reflects this.”

“Both brokerages have tremendous leadership, entrepreneurial cultures, and offer unique value to their clients,” Westland president and CEO Jamie Lyons said of the deals. “The opportunity to better serve Canadians through dedicated, client-first brokerages like these is what drives us to continue expanding from coast to coast.”

Westland provides a diverse range of coverage and rate options for both personal and business insurance needs, offering services such as comprehensive risk management solutions, group insurance programs, and life and benefits plans.

What are your thoughts on this story? Feel free to comment below.