Unica Insurance renews full backing for IBAC campaign

Unica Insurance renews full backing for IBAC campaign | Insurance Business Canada

Insurance News

Unica Insurance renews full backing for IBAC campaign

Senior leader “incredibly proud” of partnership

Insurance News

By
Terry Gangcuangco

The ongoing support from Unica will bolster IBAC’s BIP advertising campaign, which aims to educate the public on the unique benefits insurance brokers offer, namely choice, advice, and advocacy.

Additionally, Unica’s contributions will also enhance several key IBAC initiatives. These include leading advancements in technology within the industry, fostering professional growth among broker personnel, and advocating at the federal level to keep banking and insurance undertakings separate.

Jennifer Ronca (pictured), senior vice president of operations at Unica, expressed pride in their sustained alliance with IBAC, noting its foundation in mutual values and a shared vision for the insurance sector’s future.

“Unica’s enduring partnership with IBAC is something I am incredibly proud of,” Ronca said.

“In an ever-changing consumer landscape that offers seemingly countless options for insurance customers, only brokers can provide the expertise, professionalism, and claims advocacy that best serve our policyholders. These characteristics align perfectly with the Unica brand.”

IBAC chief executive Peter Braid also acknowledged Unica’s valuable backing.

The CEO commented: “IBAC greatly appreciates Unica’s longstanding partnership and support for the broker channel.

“Their renewed investment signifies a strong commitment to insurance consumers and a recognition of the significant value that brokers bring to the insurance experience, providing expert advice and service to the customers we jointly serve.”

Set up in 1921 to serve as the national voice of property and casualty insurance brokers in Canada, IBAC launched BIP in 1988 to promote brokers’ value and professionalism to consumers, insurers, and governments.

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