Two more full-partner sponsors back IBAC campaign

Two more full-partner sponsors back IBAC campaign | Insurance Business Canada

Insurance News

Two more full-partner sponsors back IBAC campaign

CEO breaks down what the support means for the industry

Insurance News

By
Terry Gangcuangco

The partnerships are crucial for advancing the association’s national advertising campaign, which highlights the essential services that insurance brokers offer to clients, including choice, advice, and advocacy.

The sponsors’ ongoing support also extends beyond the BIP campaign. Their investment also contributes to key IBAC initiatives, such as advancing technology within the industry, enhancing professional development for brokers, and bolstering federal advocacy efforts to maintain the separation between banking and insurance.

“Trisura is pleased to continue our investment and support as a full partner for IBAC’s Broker Identity Program,” commented president and chief executive Chris Sekine. “Trisura appreciates the critical role of a broker, and we are excited to collaborate with IBAC to provide members access to resources and education to expand their expertise.”

IBAC CEO Peter Braid (pictured) expressed gratitude for Trisura’s ongoing commitment: “This renewed investment underscores the value of working with an insurance broker and demonstrates Trisura’s strong commitment to providing an optimal experience for clients served by the broker channel.”

Commonwell president and chief executive Tim Shauf had this to say: “The Commonwell is proud to continue to support the work that IBAC does through its Broker Identity Program as they raise awareness of the value a broker provides during a customer’s insurance journey.”

Braid similarly praised Commonwell’s renewed partnership: “This investment demonstrates their commitment to insurance brokers and the important role they play in the insurance marketplace.”

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