Sun Life steers the course with dragon boat championship sponsorship

Sun Life steers the course with dragon boat championship sponsorship | Insurance Business Asia

Life & Health

Sun Life steers the course with dragon boat championship sponsorship

Event is expected to attract over 5,000 paddlers across 150 teams

Life & Health

By
Roxanne Libatique

Sun Life Hong Kong Limited has once again sponsored the Sun Life Stanley International Dragon Boat Championships, aligning with cultural celebrations at the Dragon Boat Festival on June 10 at Stanley Main Beach.

The championship is anticipated to attract more than 5,500 paddlers across 150 teams from both local and international waters.

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Sun Life Hong Kong launches #PaddleTogether parade truck

Sun Life Hong Kong, which has been sponsoring the event for the past 16 years, has launched the #PaddleTogether Parade Truck to further popularise dragon boating and engage the local community.

Stationed on Haiphong Road in Tsim Sha Tsui, the truck will operate on weekends from May 4 through June 16, coinciding with the festival.

The initiative invites the public to partake in a dragon boat drumming game at no cost, complete with the chance to receive small gifts upon completion, aiming to promote dragon boating as an accessible and regular form of exercise.

Sun Life Stanley International Dragon Boat Championships sustainability measures

Sustainability efforts are also a priority in the event, with initiatives such as offering free water stations to reduce plastic usage and collaborating with The Green Earth to implement waste reduction strategies.

Sun Life Hong Kong promotes healthy lifestyle through sports

Irene Ho, chief marketing officer of Sun Life Hong Kong, highlighted the company’s initiative in health promotion through sports.

“Sun Life has always been dedicated to helping clients build a healthy lifestyle. We bring our brand mission to life through sponsoring large-scale sports events, building a healthier future for all. We are honoured to partner with the Stanley Dragon Boat Association to promote this sports event. This year, we are bringing the dragon boat activity to town, offering the public an opportunity to experience a new and exciting twist on this tradition. Through this, we hope to encourage the public to establish a healthy and active lifestyle,” she said.

The sponsorship announcement follows the release of Sun Life’s new suite of critical illness protection plans across Asia. The series of insurance plans integrates environmental, social, and governance investing into a whole life protection plan, providing comprehensive critical illness coverage at various stages.