Sonnet, NHLPA team up again to support young hockey players

Sonnet and NHLPA Goals & Dreams visited the small community of Mani-Utenam, Quebec to provide the young hockey players of Innu Nation and their families an opportunity to meet Nick Suzuki and David Savard of the Montréal Canadiens. The star players also announced a donation of 50 sets of brand-new equipment and funds to the Innu Auasset program to help lift barriers and create memorable experiences for the children.

The two organizations also worked with Innu Auasset community founder Normand Jr Thirnish-Pilot for the “Everyone Deserves a Team” project, to produce a short-form documentary and TV spot of the experience, to capture the story of how hockey helped bring a community together.

“You can see how important hockey is to the youth and families of Innu Nation. It’s a great feeling being part of this initiative, bringing young people together through NHLPA Goals & Dreams to create some great memories for these young players just starting out,” said Montréal Canadiens captain Nick Suzuki. “It was meaningful for me and David, together with Sonnet, to have the opportunity to visit the community and see the impact of Normand Jr Thirnish-Pilot’s work giving more youth the chance to enjoy the game.”

“Here, hockey is almost like a religion. It really helps the youth to walk towards a better future,” commented Normand Jr Thirnish-Pilot. “The visit of Nick Suzuki and David Savard in Mani-Utenam and the donation of new equipment from NHLPA Goals & Dreams and funds from Sonnet Insurance was really meaningful to us. Those players are heroes here and the donation will help to bring more kids on the ice. We are truly thankful.”

“This year’s campaign strengthens our commitment to community and demonstrates to the young athletes of Innu Nation that we are on their team and want to see them succeed both in the sport and in life,” said Sonnet Insurance VP of marketing Brian Long. “It’s an honour to lend a hand to the good work the NHLPA has been doing for over 20 years and to see the impact an in-person visit from some of the NHLPA’s most talented players has on this community.”

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