QBE campaign shows insurance can be as easy as a goal from Buddy Franklin

QBE’s new campaign leverages its long-term sponsorship of the Sydney Swans and NSW Swifts to show how the insurer makes finding great personal insurance for their customers look easy.

With 130 years of experience, QBE has stayed on top of its game, designing service and streamlined online systems that assist customers in quoting and buying car and home insurance. Like the intense training that goes into making elite sport seem effortless, QBE’s dedicated professionals are ready to help customers find the right personal insurance or ensure their claim runs as smoothly as possible.

The campaign includes star AFL, AFLW, and Super Netball players Buddy Franklin, Isaac Heeney, Ruby Sergent-Wilson, Paige Hadley, Sam Wallace, and Maddy Turner doing what they do best – making everyday chores look simple.

“It’s fantastic to be able to integrate QBE’s brand with legends like Buddy and Paige. This latest campaign leverages their popularity while bringing home the message that QBE is easy to deal with when purchasing personal insurance,” David Hirsch, head of marketing at QBE Australia Pacific said. “QBE’s partnerships with the Sydney Swans and NSW Swifts go back a long way and this new campaign works seamlessly to highlight the skills we share.”

The content is targeted to dedicated Sydney Swans and NSW Swifts fans, being rolled out across stadiums, social media, and relevant streaming services.

The campaign builds on the brand’s successful 2021 ‘Easy As’ campaign and has been developed with The Core Agency.