NormanMax hires UPCIC’s Friedland as AVP & Marketing Manager

NormanMax Insurance Holdings, the US based parametric insurance and reinsurance group that is the operator of the first pure-parametric syndicate at Lloyd’s, has announced the hiring of Jonathan Friedland from Universal Property & Casualty Insurance Company (UPCIC).

Friedland has joined the parametric insurance and reinsurance underwriting specialist as an Assistant Vice President and the firm’s Marketing Manager.

Friedland’s connectivity within the independent agency community and his experience acting as the primary point of contact for insurance agents across many of Florida’s most hurricane exposed counties will be beneficial to NormanMax as the company looks to expand its parametric risk portfolio.

He had worked at UPCIC since 2007, having joined the company as a senior underwriter, before going through a number of roles at the insurer and becoming its marketing director for South Carolina first, then its regional marketing manager for Florida.

It’s worth remembering that NormanMax founder Brad Meier was the Chairman, President and CEO of Universal across more than 20 years, so may have worked with Friedland before.

The company said, “With a proven history of expanding markets across the Southeastern US, Jonathan will play a key role in driving growth and achieving our business objectives.”

NormanMax launched and received market approval for its dedicated parametric syndicate 3939 at Lloyd’s earlier this year, since when the firm has been on a hiring spree to build-out its parametric expertise and the sales force required to originate more underwriting opportunities.