"New business insurance arm" launches with brokers at its heart

“We provide visibility for managers around how they are running their company – which has never been done in commercial insurance,” said Frank Costigan (pictured above). “We think that’s why it is a really unique offering.”

Costigan is managing director of SafetyCulture Care, which launched last month in Australia and expects to launch in the US later this year. The firm described itself in a media release as the “new business insurance arm” of a workplace safety tech company founded in 2004: SafetyCulture.

Both of its commercial insurance offerings in Australia – Mitti and the more recent Commercial Package – are broker focused.

A global firm founded in Townsville

SafetyCulture is headquartered in Sydney with offices, according to its website, in Townsville, Kansas City, Manchester, Amsterdam and Manila. Townsville makes the global list as home of founder, Luke Anear, a former private investigator. Anear, according to the website, established SafetyCulture in response to “witnessing the tragedy of workplace incidents” while investigating workers’ compensation claims.

His company has evolved from providing businesses with simple risk management checklists on paper to offerings that include a digital platform that captures and crunches workplace data and issues reports to improve workplace safety, risk mitigation and business efficiency.