MetLife expands program’s eligibility to include parents

MetLife expands program’s eligibility to include parents | Insurance Business Australia

Life & Health

MetLife expands program’s eligibility to include parents

Change aims to address shifting demographics

Life & Health

By
Roxanne Libatique

MetLife Australia has expanded its 360Health program, extending access to include parents of customers at no extra cost, in response to evolving demographics.

MetLife’s latest Future Insights report revealed that while 87% of Australians consider promoting wellbeing important, only 58% feel societal support for it is sufficient. The study also found that 53% aim to live to 100 years old.

Given that one in six Australians are over 65, MetLife emphasised that access to comprehensive health services is increasingly crucial.

MetLife 360Health eligibility expansion

MetLife said the extension of the 360Health program to include parents of customers, including in-laws, increases eligibility by approximately 3 million more people, significantly expanding access to health resources.

“360Health gives customers access to an award-winning suite of health services from medical and mental health through to nutrition and fitness advice. Many of these services can be used whenever or wherever required irrespective of whether you are healthy or making a claim. They complement existing treatments to help support health and wellbeing goals,” said MetLife chief customer and marketing officer Lina Saliba.

MetLife also acknowledged that many of its customers are caregivers for aging or ill parents.

“We know that family plays an important role in the health and wellbeing of customers. That is why we want the parents of customers to also have access to the benefits of 360Health. Caring for a parent can be difficult, and this is another way to support our customers. The expansion of the 360Health program to parents of customers continues MetLife Australia’s commitment to holistic customer care,” Saliba said.