Leading an insurance company in the "age of distraction"

Listen now: Meet Rob Marsh: Liberty Mutual Canada’s President

But Rob Marsh, president of Liberty Mutual Canada believes that technology should not be the end-all-be-all for insurance. When he was asked by Insurance Business’ Surina Nash about what key lessons he has learned since becoming president of the company in 2021, he had this to say:

“I think, most importantly, it’s really been the importance of clarity and focus. I like to call what we live in today the ‘Age of Distraction.’ We all have so much information coming at us each and every day. It can tend to be quite overwhelming.”

Marsh wants to keep Liberty Mutual’s priorities straight when it comes to serving customers, regardless of what are the latest technologies in play.

“And so to define clear focus on where we’re headed, and where we’re spending the most amount of our time is just really important. I’ve spent considerable time with our senior leadership team and my colleagues defining a very clear vision at Liberty Mutual Canada, and how that aligns with our aspirations as one of the world’s largest global insurers.”

Marsh enumerated several key takeaways from leading the company; goals that are apart from jumping on the tech bandwagon.

“We’re very focused on being the number one choice for top talent in the country – and that’s not just in the insurance industry,” the chief executive said. We’re continuing to build an even more customer-centric mentality in commercial and specialty insurance. And third, we’re building a world-class operating model that will allow us to scale to new heights.”

“I think, overall, we’re just really focusing on playing to win, and that’s done with putting people first, above all,” Marsh concluded.

Listen now: Meet Rob Marsh: Liberty Mutual Canada’s President