ISU rebrands under Steadfast ownership
ISU rebrands under Steadfast ownership | Insurance Business America
Insurance News
ISU rebrands under Steadfast ownership
New logo and website unveiled
Insurance News
By
Terry Gangcuangco
What used to be known as ISU Insurance Agency Network will now trade as ISU Steadfast.
By merging the two entities’ strengths, ISU Steadfast aims to offer a stronger platform for its members. Founded in 1979, it has steadily grown into one of the biggest independent insurance agency networks in the country.
“Our new brand identity, ISU Steadfast, positions us for our next wave of success by cementing who we are and what we stand for while further strengthening our position in the US insurance market,” she said.
Meanwhile, McCarthy emphasized the potential of the rebrand.
“The transition to ISU Steadfast marks an exciting new chapter for our network,” the CEO commented. “I’m confident that, together, we will continue to grow stronger and deliver even greater value to our members and their clients.
“I look forward to advancing the technology, tools, and services we provide, empowering our members to thrive and succeed in an evolving market.”
As part of the rebranding effort, a revamped website has been launched to showcase the updated value proposition and provide ongoing support for the ISU Steadfast insurance agency network.
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