Hudson Restoration unveils refreshed brand

Hudson Restoration unveils refreshed brand | Insurance Business Canada

Insurance News

Hudson Restoration unveils refreshed brand

Rebrand embraces sustainability push

Insurance News

By
Mika Pangilinan

Ontario-based boutique disaster restoration company Hudson Restoration has announced the launch of its newly refreshed brand, logo, and website.

In a Press release announcing the rebranding initiative, Hudson explained that it has been quietly integrating behind-the-scenes eco initiatives over the years, noting that the decision to rebrand aligns with its goals to push these efforts further and lead the restoration industry into a sustainable future.

“As a boutique, family business, we are proud of the brand we have built and what it has come to represent,” said Hudson Restoration president Nick Hudson. “But the idea of ‘restoring responsibly’ has been an unofficial team philosophy for many years. We are growing, the industry is evolving, and people are looking to join us. It was time that our brand better reflected our vision of being the go-to firm for luxury, eco-friendly property restoration.”

The brand refresh includes a modified logo featuring the addition of a green leaf, maintaining Hudson’s strong brand value while incorporating its commitment to environmental responsibility. This new logo will be applied organically to all social platforms, collateral materials, store fronts and fleet vehicles.

Hudson has also launched an updated website that reflects the brand’s new direction and offers enhanced responsiveness for insurance professionals and property owners.

Hudson’s sustainability goals

Alongside its rebranding initiative, Hudson has set goals in pursuit of sustainable operations. This includes transitioning to an electric fleet by 2028, recycling in-house debris, utilizing LED lights, and adopting a paperless approach.

Additionally, the company has expanded its sustainability initiatives beyond its own operations through a partnership with Greenflow Environmental Services. Together, they sort tear-out and construction waste to recycle and divert it from landfills.

Hudson has also collaborated with Built Green Canada, becoming its first restorer member. Through this partnership, Hudson is able to offer Built Green certified projects, giving clients the option of reconstructing or restoring their homes with environmentally friendly third-party certification. The audited process involves an energy advisor and prioritizes the use of sustainable materials and practices wherever possible.

“It is an exciting time for Hudson. Insurers have their own net-zero and environmental goals and are beginning to build eco-endorsements into their policy options,” said Margo Malowney, VP of business development and culture at Hudson. “We are well positioned to help drive the industry forward, together. Our updated brand, logo and website better reflect who we are to clients and potential new team members, but also provides confidence to customers about the values of the people helping restore their properties.”

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