How to Become the Best Home Insurance Agent in America
Become a Home Insurance Discount Expert Agent
Not everyone will love insurance, but they will love discounts. Business Wire reports that a study conducted by Coupons.com and Claremont Graduate University found that receiving gifts, discounts, and coupons made shoppers 11% happier.
If you’ve been selling insurance for a while, you know that your clients care about prices the most. Make sure that you know all the discounts available from different insurance companies and how to qualify for them. If there are way too many of them to memorize, keep a handy cheat sheet with you.
Let your clients know that you’re offering them a free home insurance quote just because they’re letting you quote them. Surprise them with a discount call. Let them know that getting discounts is not common, and that you’re amazed at the number of discounts they’re eligible for.
Of course, don’t lie to your customers about the discounts and the numbers. If you show them a cheaper price at the beginning and later hike it up, your customers will simply go to other agents.
Host or Join a Regular Sales-Storming Session with Fellow Home Insurance Agents
Although there is quite a lot of negative buzz around the effectiveness of sales-storming sessions, we still recommend doing them regularly. First of all, you get to meet your peers and throw around ideas together. Secondly, one great session is all it takes to sculpt a great sales pitch for yourself.
Forbes recommends powering your sales-storming sessions with the following tips:
Get your participants to do the necessary research and background work before beginning.
Make the goal of the session clear. Have trained professionals and experts join your sessions. Manage the sessions effectively so everyone is focused on the main goal.
Develop stimulating exercises to help participants. Acknowledge and thank the participants.
Don’t go home empty-handed. Align the end product and organize it so you can always come back to it.
Sales-storming sessions can help you understand what works and what doesn’t. Try to come up with out-of-the-box ideas and try role playing as agent or client with your peers.
Actively Listen; Don’t Just Talk as A Home Insurance Agent
Research from HubSpot reveals that 69% of surveyed buyers want to be listened to and 61% prefer sellers who aren’t too pushy.
Most homeowners aren’t looking for insurance—they’re looking for someone to listen to their worries. They’re concerned that a tree could fall through their roof and destroy their abode. They’re worried that an accidental fire could burn their house down.
Remember that you have two ears to listen. Always be receptive to what your customers have to say. They’re more likely to bond with you if you listen to them. Moreover, once you understand their woes, you’ll be better prepared to hand them solutions.
Your presence on social media can drive your home insurance sales as well. Do you listen in on what your clients say on the internet? A survey by Twitter found that when a business interacts with a customer’s tweet, they are more likely to spend more on their products.
Study Your Clients and Do the Research as A Home Insurance Agent
What are your client’s preferences? Do they own a ranch-style home, or a bungalow? Are they looking for full coverage or just enough to cover their liabilities? Did your clients just become new homeowners? Once you’ve answered these questions, selling homeowners insurance will be that much easier.
Not all homeowners will need the same kind of insurance. A single-story house will be cheaper to insure than a multi-story home. Usually, older homeowners prefer bungalows while newer homeowners opt for a contemporary style. Your home insurance sales pitch must cater to the client you’re selling to.
