GreenShield to launch integrated health and benefits platform
GreenShield to launch integrated health and benefits platform | Insurance Business Canada
Life & Health
GreenShield to launch integrated health and benefits platform
New branding also announced
Life & Health
By
Mika Pangilinan
Payer-provider and Canada’s only not-for-profit insurer GreenShield is set to launch a first-of-its-kind digital platform that will integrate the company’s health services and benefits plans to provide streamlined access to care and reimbursement.
Available later this year, the GreenShield+ app will allow users to easily check their coverage, access their benefits, connect with healthcare providers, and get reimbursed for their claims in one place. A press release from GreenShield referred to the platform as a way to “simplify the health care journey,” with the goal of bridging the “typical gaps” between payers and providers.
“As a not-for-profit social enterprise focused on championing better health for all, helping to improve access to health care for all is rooted in GreenShield’s DNA,” said president & CEO Zahid Salman. “As Canadians’ needs have evolved, we have continued to innovate, evolving our offerings and services to deliver on our social mission. We know Canadians want to take control of their health, but face challenges accessing and navigating the health system. Canadians are looking for access, convenience, better integration, and improved health outcomes.”
GreenShield announces rebrand
Along with the launch GreenShield+, the company has also unveiled new branding.
The overarching GreenShield enterprise brand now has three lines of business under it, the company release stated, with GreenShield Insurance, GreenShield Administration and GreenShield Health working together to integrate payer-provider offerings based on members’ individual needs.
“The rebrand is about far more than an iconic new logo,” said Mandy Mail, GreenShield’s SVP marketing & communications. “We have completed eight acquisitions in two years to strengthen our offering. The new branding visually unites our services and is reflective of the innovative, tech-forward integrated payer-provider GreenShield has become.”
Some of GreenShield’s most recent acquisitions include BCH Consultants, which is Quebec’s second-largest employee assistance program provider.
Health care through an “altruistic lens”
In addition to its commercial services, the company also has a social impact brand called GreenShield Cares, which reinvests earnings and self-funds the deployment of wholly-owned health services to support underserved and marginalized communities.
GreenShield’s goal is to invest $75 million to improve the lives of at least one million Canadians by 2025, according to Salman.
Initiatives like GreenShield Cares’ Women’s Mental Health and Oral Health programs have already helped nearly 60,000 women access free mental health services and over 35,000 underserved Canadians access free dental care.
“As a not-for-profit social enterprise, GreenShield approaches universal access to health care through an altruistic lens,” Salman added.
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