Generali Hong Kong champions LGBTQI+ inclusion with major event sponsorship

Generali Hong Kong champions LGBTQI+ inclusion with major event sponsorship | Insurance Business Asia

Diversity & Inclusion

Other initiatives also conducted as part of event

Diversity & Inclusion

By
Roxanne Libatique

Generali Hong Kong played a key role as a sponsor for Pink Dot Hong Kong’s 10th anniversary event, the largest LGBTQI+ gathering in the city.

The celebration drew over 7,000 attendees, emphasising themes of equality and inclusion.

Generali Hong Kong sponsors Pink Dot Hong Kong’s event

Generali Hong Kong CEO Cecilia Chang said that diversity, equity, and inclusion (DE&I) are fundamental to the company’s values.

“Embracing diversity, equity, and inclusion is central to Generali Hong Kong’s core values, which is why we are proud to support Pink Dot, the largest annual LGBTQI+ event in Hong Kong,” she said.

Generali Hong Kong’s initiatives at Pink Dot Hong Kong’s 10th anniversary event

At the event, Generali Hong Kong hosted a booth with activities aimed at reducing bias toward the LGBTQI+ community.

The company also produced educational videos on LGBTQI+ issues, covering topics such as transgender identities, same-sex relationships, and allyship. These videos have garnered over 3.5 million views since their release in July.

Generali Hong Kong employees, along with their friends and families, participated in the event to show their support for an inclusive society.

Since its inception in 2014, Pink Dot Hong Kong has been working to create a society free from discrimination through various cultural, educational, and interactive initiatives. This year’s event, held at West Kowloon Cultural District, celebrated its decade-long journey under the theme “Fabu10us Pink Decade.”

The event provided students, many of whom had previously benefited from Project WeCan, an opportunity to give back by supporting vulnerable children and their caregivers. The activities were aimed at fostering a sense of community and mutual support.

During the community service event, Generali Hong Kong employees and student volunteers hosted workshops where children created upcycled lamps and desserts for their caregivers. The initiative concluded with volunteers visiting families living in subdivided flats to offer additional support.