Coverforce Partners names new CEO

17 February 2023

Coverforce Partners has appointed Allianz Australia National Relationship Manager James Stanley as its new CEO, effective from February 22.

The business is part of the Coverforce Group, which was one of the country’s largest privately-owned brokerages before it was acquired by Steadfast in 2021.

Coverforce Partners, formed in 2016, is the fastest growing part of the group, with more than $250 million in annual gross written premium. It provides a range of services to partners, but always owns equity in partner businesses and some retain their own licence.

Former Coverforce Partners CEO Tony Goldsmith stepped up to Coverforce Group CEO in September last year, replacing Jim Armstrong, who became Chairman.

“I am thrilled to be joining Coverforce and excited about the opportunity of working closely with our Coverforce Partners and strategic insurer relationships,” Mr Stanley said.

“The Coverforce Platform of Services and the company’s track record of high performance is something I have admired for a long time and the opportunity to continue to expand the Coverforce Partners footprint in the Australian market is one I am excited to be leading.”

Mr Goldsmith says Mr Stanley will play a critical role in the company’s continued success and growth.

“We are delighted to welcome James to Coverforce. He demonstrates natural leadership skills, has a reputation for delivering quality outcomes and is well respected within the industry.

“His ability to develop effective relationships as well as his understanding of the Australian broker market made James an obvious choice to lead Coverforce Partners into its next growth phase.”

Mr Stanley, who has worked with Allianz for a decade in Australia and the UK, will be based at Coverforce head office in Barangaroo and report directly to Mr Goldsmith.