belairdirect launches first-of-its-kind fuel efficiency app feature

belairdirect, a subsidiary of Intact Financial Corporation, has launched a new app feature designed to help drivers save money on fuel.

This fuel efficiency feature is a first-of-its-kind in the Canadian insurance market and is now available to automerit customers in Ontario and Quebec via the belairdirect app.

It works by showing drivers their average savings on gas over 30 days, which is derived from several factors, including driving behaviour, where and how much they drive, and the average cost of gas in their province. It also displays a gauge for drivers to see if their fuel consumption is trending high or low and provides valuable tips based on personal driving style and car maintenance to help drivers save on fuel.

Pierre-Paul Larivière, director of digital product design at belairdirect, said the company’s main aim was to make customers’ lives easier by providing them with personalized data that is valuable in their day-to-day lives.

“When developing new, digital features we’re always thinking about how to make customers’ lives easier and before going to market we test our app features with customers,” Larivière said. “Fuel efficiency was given a high score because it enables drivers to not only see how much they can potentially save on fuel costs but also how they can achieve this with feedback and tips on their driving behaviour.”