Allstate Canada continues commitment to organization aiding women in need

Allstate Canada continues commitment to organization aiding women in need | Insurance Business Canada

Non-Profits & Charities

Allstate Canada continues commitment to organization aiding women in need

It has been providing support since 2015

Non-Profits & Charities

By
Mika Pangilinan

Allstate Canada has reaffirmed its support for The Shoebox Project for Women, a charitable organization dedicated to supporting women who are experiencing or are at risk of homelessness through in-kind donations, educational initiatives, and community engagement.

In a news release, president and CEO London Bradley expressed pride in Allstate Canada’s ongoing efforts to address the issue of homelessness and how it “disproportionally affects women of colour, women living with a disability, as well as women experiencing some form of violence.”

“We’re proud to continue to ‘cultivate a culture of care’ within our company,” said Bradley, who also serves as president of The Allstate Foundation of Canada.

“We are encouraging our supporters to ‘cultivate a culture of care,’” said Lesley Hendry, executive director of The Shoebox Project for Women. “A Shoebox Project gift is a powerful reminder for women experiencing or at risk of homelessness that they have not been forgotten.

“We believe our gift drives a chain reaction of kindness and compassion that brings communities together, promotes equity, and inspires resilience and self-motivation in each Shoebox recipient.”

According to The Shoebox Project, 30% of Canadians experiencing homelessness come from Indigenous communities, and approximately 96% of homeless women have dealt with some form of violence.

In Canada, there are also more women living on low incomes or in poverty compared to men, according to the organization.

Since 2015, Allstate Canada and The Allstate Foundation of Canada have collected over 9,000 gift-filled shoeboxes and donated over $175,000 to The Shoebox Project.

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