Allianz to bolster brand presence in 2024

Authored by Allianz

Allianz has announced its plans to bring the world’s number one insurance brand to the UK personal lines motor and home market. 

As part of the insurer’s ambition to extend its UK presence, the personal lines business will rebrand its existing digital motor insurance product from Flow to Allianz in March, signalling a major branding step for the business. The product, rated 5 stars by Defaqto, will remain available to customers direct and through aggregators. Flow won best motor insurance provider at the 2023 Insurance Choice awards.  

In addition, LV= Broker will rebrand to Allianz in May. Allianz already has a very strong presence in the UK Commercial broker market having recently won Broker Partner of the Year at The British Insurance Awards and serves over 2000 UK brokers with products and services ranging from SME through to large-Corp and specialty. The business has started communicating to its brokers, and the Allianz brand will appear on customer facing documentation, software houses and broker systems. The products and people behind them will remain unchanged.

Serge Raffard, Managing Director at Allianz Personal comments, “I’m delighted to confirm that we’re bringing the world’s number one insurance brand to the UK personal lines market in 2024. We’re delivering on our purpose of securing our customers’ future by offering insurance with the best customer experience, digital capabilities, and people.

“Our people and culture are what makes us special, and it’ll be the same fantastic teams delivering to our brokers and customers through the Allianz brand. Customers will always remain at the heart of everything we do, because we care for our customers and deliver quality products and services in a fair and simple way. The LV= brand that our customers know and love, and has a strong presence in the UK, will continue as part of the wider Allianz family.