Allianz partners with Lightfoot to support Elite Driver Championship

Authored by Allianz

Allianz Commercial has announced its sponsorship of Lightfoot’s driver engagement initiative, the Elite Driver Championship, to encourage safer and more sustainable driving amongst the UK’s motor fleet drivers.

Lightfoot, which provides technology that rewards drivers for safer driving, first launched the initiative in 2019. The campaign provides prize draws ranging from £1,000 to £7,000 that Lightfoot Elite drivers can win through its driver app.

From May onwards, the Championship will give drivers who consistently achieve the Lightfoot Elite Driver standard the chance to win £1,000 every month, if they maintain an average score at or above 85%. They will also be eligible for a Championship Christmas cash prize of £7,000.

Today Lightfoot has announced that Tom Curtis (pictured) of DeterTech in Telford won £4,000 in the very first draw.

Commenting on the new championship, Gerry Ross, head of commercial motor at Allianz, said: “We want to encourage and reward the UK’s motor fleet drivers for safer and more sustainable driving, so we are really proud to partner with to Lightfoot on this exciting new initiative. This campaign aligns with our belief that incentivising positive behaviours is the most effective way to engage and improve overall levels of driving. This partnership will enhance fleet risk management by promoting more efficient driving and making road safety a top priority for drivers.”

Lightfoot’s in-cab device engages with drivers in real-time, delivering ‘in-the-moment’ nudges that modify driving styles for the better, aided by audible end-of-journey scores. This guides drivers towards their weekly goal of achieving Elite Driver status, which unlocks access to weekly prizes, The Driver’s Lottery, and the Elite Driver Championship.

Paul Hollick, Managing Director of Lightfoot, added: “Adopting a driver-focused rewards-based approach has been a game changer for fleets using our tech. Now, drivers are leading improvement, not because they are being told to, but because they want to. In many cases driver engagement has reached 80%+. That’s helped fleets realise average fuel and emissions savings of up to 15%, EV range extension of up to 15%, as well as reductions in at-fault accidents by up to 40%, wear and tear costs by 45%, and vehicle idling by 24%.

“Now, thanks to Allianz’s sponsorship, we have game-changing sums of money on offer that can be won in the Elite Driver Championship. We believe this will lift driver engagement to all-time highs, week-in and week-out, helping to streamline the process of fleet management.

“That’s important because drivers who actively engage with Lightfoot through the app are at least 10% better drivers than those that don’t, which means that fleet managers only need to focus on the few drivers that consistently fail to hit KPIs. In terms of fuel savings, emissions reductions, driver safety, and lower accident levels that’s huge, bringing immediate and lasting benefits to fleets, their drivers, and the environment.”