7 Strategies to Help Agents Overcome the Holiday Slump in 2023

The holiday season brings out the best in all of us. We become more sentimental and grateful when we make time to give, socialize, and celebrate. However, it doesn’t always bring out the best in our insurance sales results.

The holiday spirit can dampen an agent’s motivation and production. Many prospective clients and customers are busy with holiday events and may not be thinking about their insurance needs. As a result, insurance agents may experience a slump in their sales.

Let’s challenge that assumption.

The holiday season brings a new opportunity to the table. Customer spending increases along with the desire for gift-giving. When they make their lists, they may realize that there aren’t many tangible things they really need.

More than stuff, they want peace of mind—and what better than knowing that the family has financial security no matter what happens?

You’re not alone If you’re still on the fence about selling during the holidays. You need to re-establish the important work you do. You’re not just selling or earning a living—you’re saving a financial future.

With that in mind and the right selling strategy, insurance agents can continue to grow their business and make this the most wonderful time of the year.