2024 parametric predictions from FloodFlash experts

The start of any year typically brings expert predictions around the trends and topics that might dominate the year. The 2024 industry predictions are wide-ranging, from the role AI will continue to play in insurance, to customer-centricity and climate change. We asked a few of our FloodFlash experts their predictions for the year. Keep reading to find out what they said.

Parametric growth

One of the hot topics was the continued growth of parametric insurance. Ciana says: ‘As climate change gets worse, businesses will require more creative solutions to safeguard their assets. Heavy rain and widespread flooding in 2023 may force many traditional insurers to step away from the riskiest locations, and parametric insurance is one of the creative solutions that can fill this gap.’

A better understanding of flood risk

The team also predicted an improved understanding around flood risk. With storms hitting much of the UK over the last few months, many businesses have felt the impacts of flooding. As Thomas comments: ‘With each storm the UK faces, businesses will become more and more aware of the need for comprehensive flood cover.’

Continued support

The team also had an optimistic view of what the next year looks like for FloodFlash. Joel said: ‘Brokers know the high standard they can expect from our teams. I’m confident more brokers and businesses will love our product.’

We’ve got plenty in the pipeline to continue to improve how we support brokers and clients. Stay tuned to be the first to find out.

Over to you

What are your predictions for this year? Are you seeing more customers with reduced cover, high excesses, or outright exclusions at renewal after the recent storms? Are you seeking alternative sources of flood coverage ahead of SCS and hurricane season? Brokers using alternative means of transferring flood risk will be the best equipped to support and protect their clients.