Are motorcycles losing popularity?

Are motorcycles losing popularity?

The motorcycle category has been struggling for some time. Shares of U.S. market leader Harley-Davidson Inc. HOG, +0.10% have tumbled more than 25% over the past year, with U.S. retail unit sales falling for the past three years. In comparison, the S&P 500 index SPX, +0.81% has run up 12% the past year. Jun 28, 2018