Why was Rise of the Guardians a flop?

Why was Rise of the Guardians a flop?

The film’s opening was the lowest DreamWorks debut since Flushed Away. The movie managed to double its $145 million budget, but as a result of high production and marketing costs, it did not turn a profit. The studio reportedly took an $83 million write-down. Nov 12, 2019

See also  Are Dignity Funerals in trouble?