When did Like a good neighbor State Farm is there start?

When did Like a good neighbor State Farm is there start?

1971 DDB Chicago, under its predecessor Needham, Harper & Steers, created the iconic “”Like a Good Neighbor”” slogan for State Farm in 1971, with a jingle written by pop star Barry Manilow. It has endured and remains a “”part of (the company’s) DNA,”” according to Ward. Jun 3, 2016

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