What is the primary incentive for a life insurance owner to sell his or her policy to a third party buyer under a settlement arrangement?

What is the primary incentive for a life insurance owner to sell his or her policy to a third party buyer under a settlement arrangement?

A viatical settlement allows an owner of a life insurance policy to sell their policy at a discount from its face value to an investor in return for a one-time sum of cash. In a viatical settlement, the insured has a life expectancy of two years or less.