Is Sheilas Wheels part of Admiral?
Is Sheilas Wheels part of Admiral?
Sheilas’ Wheels is a car insurance brand based in the United Kingdom that targets its insurance to women. The brand, named after the Australian slang term sheila for a woman, was launched in October 2005 by Peter Wood, and is part of Esure, the insurance group he founded with HBOS in February 2000.
