Are LV and Aviva the same company?

Are LV and Aviva the same company?

As the insurer’s head of rebrand communications she was the general insurance lead for its rebrand from Norwich Union to Aviva. “I’m thrilled to be joining LV=,” commented Smith. “In recent years LV= has certainly made its mark in terms of providing quality products that best serve the customer’s needs. Aug 15, 2016