Which Leads Are Most Likely to Become Clients? This AI Tool Helps Advisors Find Out.

Focus on creating targeted, data-driven outreach strategies focused on their ICP [Ideal Customer Profile].

Many larger enterprise RIAs are struggling in the middle of the marketing funnel, which is hindering them from scaling further in their marketing efforts.

They’re manually spending time qualifying leads rather than utilizing tools, such as Catchlight’s, to automate optimization and funnel leads to the best-equipped advisors or team to convert those to clients.

What are advisors essentially getting right and wrong in their marketing?

There is no right or wrong. It’s up to the firm principals to determine what they seek from their marketing.

Some firms may focus time and effort on brand marketing, while others are leveraging technology to build organic growth engines.

Those who seek growth are leaning into tools like Catchlight, online lead-generation offerings and personalized content offerings to help create more meaningful engagements with ideal prospects.

Should firms hire next-gen staff or advisors to help with marketing?

Rather than looking at the age of employees, look at the maturity of the business. In this industry, firms vary in size, business model, client type. Organic growth will look different at all these firms. 

And, they’re all at different points in their journey.

We built Catchlight to integrate with CRM [Customer Relationship Management] systems and work with a firm’s already successful lead-generation efforts, though every growth playbook looks different.

We figure out with each firm how to reach more of their best clients — that aren’t clients just yet — and to do this in the most efficient way possible with the help of machine learning models.

What kinds of AI do you use, then?

There are two. Our flagship machine learning models have been trained on hundreds of thousands of previous prospect-to-client conversions, allowing us to predict things like the likelihood of someone to convert to paid financial advice. That’s the Catchlight Score.

Our access to unique data and insights has allowed our team to develop other advanced AI models using machine learning, including investable assets and income, as well as lead routing.

The other kind is our generative AI capabilities, which can help make outreach personalized and more efficient. 

Given our deep insights about a prospect, we share engagement ideas and suggested copy to use in outreach.

What specific market is Catchlight targeting?

We meet the needs of a broad advisor market, including RIAs — our primary focus — independent advisors and those in wirehouses. 

We also serve firms that have wealth management lines of business, including banks, retirement plan providers and insurance companies.

What do these firms want most?

We hear from them all the time that organic growth is their top priority.

So we help firms with the ubiquitous challenge of organic growth and have strong conviction that AI-powered data and insights can help unlock the growth they seek.