Wall Street Set for New ETF Gold Rush as Single-Stock Era Begins

A new ETF-for-everything era may have just begun on Wall Street, swelling an industry that already boasts nearly 3,000 products and $6.2 trillion in assets.

The booming world of exchange-traded funds is about to get even more crowded after the very first single-equity ETFs launched Thursday — despite a torrent of regulatory warnings over their risks while retail investors are still reeling from the crash in speculative trades from crypto to meme stocks.

The eight products from AXS Investments look like the start of a coming invasion of amped-up strategies that will seek to enhance or invert the performance of volatile companies, including Tesla Inc., Nvidia Corp. and PayPal Holdings Inc. Another proposed lineup from Toroso Investments offers to layer on a bullish options strategy in order to boost returns.

All told, at least 85 more such ETFs are currently planned, according to filings tracked by Bloomberg, covering some 37 companies.

That’s just the start. With a never-ending fee war taking costs on index-tracking ETFs to rock-bottom levels, the arrival of single-stock products opens up a lucrative avenue for issuers, with leveraged or inverse trades tracking major companies up for grabs.

All told, the Securities and Exchange Commission may have inadvertently put new investing tools in the hands of day traders at a dangerous time with recession risk sparking bear markets.

“We’re gonna see the floodgate absolutely open with new product launches in this arena,” said Nate Geraci, president of The ETF Store, an advisory firm. “So I think we’re gonna see ETF issuers blanket the market with all varieties of these ETFs: leverage, inverse, options overlays, you name it.”

Amrita Nandakumar, president of Vident Investment Advisory, which offers asset management services to issuers, said at least four clients have recently asked her firm about single-stock funds.

“The level of interest has exploded, I would say, in the last eight weeks,” she said.

While leveraged and inverse ETFs have long existed in the US — some with a  history of blowing up — they target indexes or funds. The new single-stock products are potentially more volatile since stocks tend to make bigger moves.

SEC Chair Gary Gensler said the products “present particular risk” in a press call this week. Commissioner Caroline Crenshaw called for the agency to adopt new rules that would address potential risks. Yet single-stock products have been able to list in part thanks to rule changes in 2019 and 2020 that allow leveraged and inverse ETFs to launch without first getting the SEC’s approval.