'Returns are important, but clients can see what they're investing in'

“The returns are important, but people can also see what they’re investing in,” he said. “Investors want to drive by the location. They want to study who the developer is. They want to know the actual real estate when advisors are selling it. They’re less concerned with a specific project and more with the manager and their ability to execute and have diversification.”

Cranson has traditionally marketed directly to investors, providing mutual fund trust offerings for direct investments in real estate development projects. It has done more than 20 limited partnerships or mutual fund trusts and townhouses, high-rises, mid-rises, some rental, and a couple of seniors housing projects, primarily in Toronto. Once it raises the funds, it works with the developer to buy the land and build the condominium housing. Then it shares the profits.

This year, it has developed a new fund to raise $50 million to invest in up to six real estate projects, so is providing access to advisors who want to have an alternative investment that doesn’t correlate with the market, and offers the potential for higher returns.

Read More: Is it time to catch the real estate wave?

Cranson Capital, which began in 2006 and became an exempt market dealer in 2011, has partnered with established condo housing developers to glean high returns for its downtown Toronto projects. Its projects usually last five or six years with 18% to 19% annual returns. It had a 130% return on a Yorkville project, a 200% return on townhouse project during the pandemic, and a 400% return over eight years on an entertainment district project.