Raise Your Visibility in a Community Group

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“If you want to get your name out there, get involved in the community.”

You’ve heard this advice in countless training sessions and articles. How do you do it?

Here is the good news: It’s not hand to hand combat.

When I wrote my book “Captivating the Wealthy Investor” I surveyed agents and advisors. The first question I asked was: “Have you ever gotten business through your involvement in a community organization?”

Over 70% said yes.

Next, I asked, “Did you approach them, or did they approach you?” About 66% of respondents said they were sought out.

Some explained it worked both ways.

Here’s what not to do.

Don’t consider everyone a prospect.

Don’t lead the conversation with business.

Don’t assume “What do you do?” is a buying signal.

Put another way, don’t be pushy.

If you see people at the country club wearing logoed blazers with the name of their real estate firm on the pocket, don’t be like them.

For five tips for what you should do, see the gallery above.

Before long, you’ll be recognized when you enter the room and start to feel like an insider. As an added benefit, because you were not pushy, you’ll probably be assumed to be successful. That’s a good start.

Credit: Adobe Stock

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