Orion Realigns Operations, Names 3 New Execs

What You Need to Know

Orion will now focus on three strategic business lines: Advisor Tech, OCIO and TAMP.
The former CEOs of Redtail and TownSquare Capital, acquired by Orion this year, are among the new execs.
The shift comes after a series of M&A deals in the past couple of years.

Orion Advisor Solutions has realigned its operations, saying Tuesday it will now focus on three strategic business lines: Advisor Tech, its outsourced chief investment officer services and its turnkey asset management platform.

The shift was made to “allow for greater focus on each of its client segments and distinct lines of business,” the company said in a news release. The new strategic operating model “provides a greater focus on helping advisors grow their business while unlocking new growth opportunities for the organization,” it explained.

The firm also announced the promotions of three executives who will report to Eric Clarke, Orion founder and CEO, as business line owners and members of Orion’s executive team: Ryan Beach, promoted to president, Orion Wealth Management; Brian McLaughlin, president, Orion Advisor Tech; and Kurt Brown, president, Orion OCIO.

McLaughlin and Brown were CEOs of firms Orion acquired this year: Redtail Technology and TownSquare Capital, respectively.

They joined fellow executive team members Daniel Applegarth, CFO; Kylee Beach, general counsel; and Julie Lane, chief human resources officer.

As Orion continues to support its strategic priorities of executing a strong M&A strategy, integrating and expanding its offerings, and optimizing cross-sell opportunities, the company also announced the hiring of Mike Wilson who joins Orion in the newly created role of EVP, Orion Tech Suite, reporting to McLaughlin.

Wilson previously held leadership roles at LPL Financial and “will oversee the company’s product integrations and roadmap to ensure new features and software are efficiently developed to enhance and connect every aspect of the advisor-client journey,” Orion said.

“Given the rapid expansion of our business in the past two years and the integration milestones we achieved, we’re taking the opportunity to solidify Orion’s go-forward operating model and leverage our acquired talent,” according to Clarke.