New York Life Launches Hybrid Digital-Advisor Tool for Small Accounts

Mutual life insurer New York Life has launched Eagle Strategies Prosper Portfolios, a hybrid digital investment tool designed to reduce barriers to finding professional guidance and to enhance advisors’ ability to meet middle-market clients’ needs.

The product is available through New York Life’s registered investment advisor, Eagle Strategies.

Seventy-eight percent of adults, regardless of net worth, say their ability to save for retirement has been harmed, with inflation, unexpected expenses and health issues cited as the top three reasons, according to New York Life data.

“In an environment where changing economic conditions are pulling focus from long-term saving and investing goals for a wide range of investors, our mission to support middle-market consumers is more urgent than ever,” Dylan Huang, senior vice president and head of product solutions at the company, said in a statement.

“We traditionally see high-touch financial guidance reserved for more affluent investors, so we built Eagle Strategies Prosper Portfolios to reduce barriers to accessing professional guidance and support advisors’ commitment to helping clients protect what they love and prosper in the future.”