NAIFA to Join With Life Happens and the Society of Financial Service Professionals
FSP is an Ardmore, Pennsylvania-based group with about 15,000 members and $3.4 million in annual gross receipts.
It provides education and networking opportunities for many different types of financial professionals, including holders of the chartered life underwriter, chartered financial consultant and certified financial planner designations.
Life Happens is an Arlington, Virginia-based group with $3.1 million in annual gross receipts and a mission to education the public about insurance products and the value of professional insurance advice.
Life Happens runs a life insurance awareness campaign in September, a disability insurance awareness campaign in May and an Insure Your Love life insurance awareness campaign in February.
Life Insurance Awareness Month
The next Life Insurance Awareness Month campaign starts in little more than a week.
Mayeux said that a closer relationship between NAIFA and Life Happens should increase the impact of future Life Happens campaigns, and that NAIFA members are already enthusiastic participants in the campaigns.
“So many of our chapters get or have gotten proclamations from their governors to name September Life Insurance Awareness Month, and we do a big push of Life Happens social awareness campaigns,” Mayeux said.
“We will be able to do an even better job this year in spreading the word and promoting Life Happens’ chosen influencers while adding our own influencers to the mix,” he added.
Kevin Mayeux. Credit: NAIFA
