Morningstar Adds Broadridge Securities-Based Lending Tools to Advisor Workstation

Broadridge Financial Solutions’ securities-based lending tools are now integrated into the Morningstar Advisor Workstation, according to an announcement by the firms.

The integration offers financial advisors the ability to determine their clients’ borrowing potential and connect with Broadridge’s Wealth Lending Network partner banks to support their clients’ lending needs.

In addition, the collaboration will deliver single sign-on access to Broadridge’s predictive prospecting, sales support and educational capabilities via the Wealth Lending Network platform.

“Today’s advisors recognize the importance of offering expanded services to add value for their clients,” said Vimal Vel, chief product officer for enterprise solutions at Morningstar, in a statement. “Our collaboration with Broadridge equips advisors with a tool for advanced lending options, enabling them to provide a more comprehensive suite of services.”

Mike Alexander, president of Broadridge Wealth Management, said the expanded service offerings will help advisors strengthen their client relationships.