MassMutual's Digital Agency Makes Distribution Deals

The Distributors

Haven Life’s new relationship with Policygenius may get the most attention. The web broker came to life in 2014 and since then has sold about $200 billion in insurance.

Zinnia, the new owner of Policygenius, was formerly known as SE2. It acquired Breathe Life, a Policygenius competitor, in 2022.

WEA Member Benefits, another new Haven Life distribution partner, is a Madison, Wisconsin-based financial services organization that traditionally has managed benefits programs for public school teachers and other public school employees in Wisconsin.

It now offers some programs, such as a long-term care insurance program, to educators outside Wisconsin.

The organization’s term life program is a national program.

Blend, the third distributor, runs systems that help lenders, mortgage brokers and home buyers do business online. It already has experience with supporting insurance sales through an existing title insurance sales program.

Blend, along with the rest of the mortgage lending industry, has suffered because of the recent spike in interest rates, but it still managed to process 182,000 mortgage loan transactions in the first quarter,

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