John Hancock Adds Whole-Body MRI Discounts to Wellness Program

John Hancock’s strategy: John Hancock, a Boston-based subsidiary of Manulife, is famous for using the Vitality program, a program developed by an outside vendor, to use a variety of games and award offers, such as Apple Watch award offers, to persuade members to eat healthy foods, exercise and get the appropriation health screenings.

John Hancock has already pushed wellness program boundaries by offering Vitality members access to Grail’s Galleri cancer screening blood test.

John Hancock is applying the approach it has used for the Galleri test to the Prenuvo test: It will get aggregated results, but the results will not affect individual customers’ coverage or premiums.

John Hancock says it’s the first life insurer to offer insureds a whole-body MRI discount.

John Hancock is not planning to report the value of the Prenuvo test to the IRS as income, but insureds should ask their tax advisors about the tax implications, the company says.

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