It's Giving Season, and Majority of Americans Will Be Charitable

Fifty-eight percent of Americans plan to participate in all manner of charitable activities at year-end, according to a new study from Fidelity Charitable. The participation rate is similar to 2021, when economic indicators were particularly strong.

The study, released on Giving Tuesday, also found that after shrinking during the pandemic, volunteerism and other in-person acts of generosity are expected to increase in 2023.

“Given the impact of inflation and the economy, many nonprofits have been struggling,” Amy Pirozzolo, head of marketing at Fidelity Charitable, said in a statement. “It’s heartening to see that people are not only continuing to give back, they’re increasing their efforts — especially important face-to-face efforts like volunteering.” 

The new data brief is based on a survey conducted by Big Village Insights in October among 1,010 Americans, including 661 givers. Researchers defined “givers” as anyone who had participated in a range of giving activities within the past year: financial donations to nonprofits or individuals, donations of products or goods to nonprofits or individuals or volunteering.