Integrity Marketing and SMS Make Health Distributor Deals
What You Need to Know
Integrity Marketing acquired Easy Street, a Medicare plan distributor.
SMS bought O’Neill Marketing, a company that distributes Affordable Care Act plans.
SMS will use O’Neill to offer ACA plan support to 71,000 agents.
Two big insurance distributors have shown that they can still make deals, in spite of the turmoil in some other parts of the economy.
Integrity Marketing Group announced the acquisition of Easy Street Insurance, an Indianapolis-backed Medicare plan distributor.
Senior Market Sales bought O’Neill Marketing, a St. Petersburg, Florida-based company that helps insurance agents offer individual and family major medical policies offered through the Affordable Care Act exchange program.
What It Means
Buyers are still out there making insurance distribution deals.
The fact that both Integrity Marketing and SMS announced health insurance-related acquisitions might be a sign that, for now, deals involving health insurance might be easier to close than those involving life insurance and annuities.
Integrity Marketing-Easy Street
Integrity Marketing is a Dallas-based firm, with backing from several private equity firms, that has relationships with about 500,000 agents, brokers and advisors, $22 billion in 2022 sales and $40 billion in assets under management.
Easy Street started up in 2001.
Sandra Carrasquillo, the president of Easy Street Insurance, and Jess Carrasquillo, the vice president, will become managing partners with Integrity Marketing.
