How 30 Minutes on LinkedIn Can Help Advisors Stand Out

No, I don’t dance. But I do try to tell the most compelling guaranteed income story!

What benefits do you think you’ve received from being active on social media?

I’ve built strong, active connections with some amazing individuals who are reshaping the retirement industry.

The conversations have opened a surprising number of partnerships that never would have occurred without that first post on LinkedIn.

Are there benefits you expected to get from social media that never materialized?

I haven’t yet earned an anchor spot on the Retirement Channel!

What are the top two or three social media services that you think most life or annuity advisors should focus on today? Or, if you think the list depends on the advisor, how should an advisor come up with the target social media service list?

My first, and actually most-ignored advice, is to build a solid LinkedIn profile.

When a prospect searches for an agent on Google, the agent’s LinkedIn page often shows up before their company website. Ninety percent of the time, the profile lacks the minimum amount of information people expect, starting with a good picture.

An agent will stand out from the crowd by investing just 30 minutes in fixing the problem.

Beyond LinkedIn, advisors should pick the platform on which they feel most comfortable creating authentic content.

I have seen advisors build surprisingly large practices on Facebook, Instagram, and YouTube. I already see a list of similar contenders emerging on TikTok.

What common social media strategies should agents and advisors avoid?

Do not adopt a “cut and paste” strategy.

The content needs to come from you.

Paul Tyler. (Photo: Nassau Financial)