Goldman Scores Another Custodial Win With $2B RIA

After announcing the deal with Creative Planning, a GSAS spokesperson said: “We do not comment about assets custodied by specific business lines; however, our client assets are significant across the different wealth segments.”

The spokesperson added: “The Goldman Sachs Advisor Solutions custody platform is a strategic focus area for Goldman Sachs, and we continue to invest resources into the growth of the business supporting independent advisors.”

Said Burney chairman and president Lowell Pratt Jr. in a statement on Monday: “Goldman Sachs provides us with the access and resources to differentiate our client experience to support sophisticated client needs. Our relationship with Goldman will continue our 50-year legacy of delivering excellence to our clients.”

The GSAS alternatives platform will enable Burney advisors to “access sophisticated solutions that extend beyond the traditional 60/40 model,” Adam Newman, Burney managing partner, said in a statement. “By using GSAS’ platform to execute a cost-efficient alternatives strategy, we’re better able to serve the financial objectives of our clients’ unique needs.”

Goldman Sachs building. Photo: Bloomberg