Focus Financial Taps Flourish for Held-Away Cash Management

Focus Financial Partners and the fintech platform provider Flourish have announced a new partnership that will bring Flourish’s cash management capabilities to more Focus-affiliated advisory firms.

Flourish already works with over a dozen firms affiliated with Focus Financial, including Buckingham Strategic Wealth and The Colony Group. The new relationship, according to the announcement, formalizes the existing relationship between Flourish and Focus and sets the stage for making the Flourish Cash tool available to additional Focus firms.

Max Lane, CEO of Flourish, said formalizing the relationship this way “recognizes the mutual benefits that Focus firms, their end clients, Focus, and Flourish have already enjoyed so far.”

Michael Nathanson, president of Focus and CEO of The Colony Group, echoed that sentiment, saying the organization is “delighted” to partner directly with Flourish and that the collaboration “[marks] a natural progression that aligns with our strategic vision for empowering our firms and their clients with innovative financial solutions.”