Federal Life Hires a CEO, Adds Tom Marra to Board

Knut Olson. Credit: Federal Life

Federal Life Group — a company that recently began selling a life insurance policy that provides long-term care benefits at the worksite — has hired a leader who has years of experience with stand-alone long-term care insurance.

The Riverwoods, Illinois-based company announced earlier this week that it has named Knut Olson to be its CEO and a member of its board.

Olson previously was the CEO of National Guardian Life, a life insurer that has been working to fight the long-term care insurance drought and introduce a new LTCI policy.

Federal Life has also added three new independent board members, including Tom Marra, who recently retired from a post as CEO of Symetra Life. Earlier, Marra was the chief operating officer at Hartford Life.

What It Means

Federal Life could be preparing to ramp up efforts to help clients plan for retirement income and long-term care needs.

Federal Life

Federal Life is a company founded in 1899. In 2019, it used financing from Insurance Capital Group, a firm with two former state insurance commissioners on its board, to revamp its operations.

Since then, in addition to the life-LTC hybrid, it has introduced products such as a high-deductible Medicare supplement insurance policy.

In the past, it teamed up with National Guardian to offer dental insurance in New York state.

Federal Life Leadership

Bill Austin, who has been the Federal Life, took over from Joe Austin as the CEO of Federal Life in 2018. Austin is the company’s executive chairman.

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