EMoney Advisor Launches New Marketing Features: Tech Roundup

What You Need to Know

New features for eMoney Advisor’s Bamboo tool include CRM integration with Redtail.
Veriti Management launched Console, a user interface intended to reduce the time needed to create fully customized equity portfolios.
Focus Financial Partners and CAIS Capital launched a customized alternative investments platform.

EMoney Advisor launched new features for Bamboo, its digital marketing and engagement tool, it said Wednesday.

The latest features include: customer relationship management integration with Redtail, email scheduling and customizable branding.

Citing one of the findings of a recent eMoney Advisor Investor Trend survey, the company said 32% of Americans not currently working with an advisor said they would consider working with one in the future if they communicated using easily understandable terms.

“Our recent product enhancements will enable [advisors] to implement these tools into their practice seamlessly, scale their marketing efforts, communicate with clients and prospects, and demonstrate their value as financial professionals,” according to Valerie Rivera, eMoney senior product marketing manager.

Veriti Unveils Console

Veriti Management, a direct indexing asset management and financial technology company serving institutions and wealth advisories, announced the availability of its new user interface, Console, on Thursday.

Via Console’s dashboard and dynamic environment, advisors can now sync client information with Veriti’s platform and database, minimizing the time needed to open and fund an account, it said. Background information including account size, tax rates and risk profiles immediately populate into Console’s client dashboard, it added.

Console’s interface and values data enables advisors to better understand their clients and, therefore, connect the financial plans they create to the portfolios managed for them, according to the company.

Background, educational materials and investment scenarios based on factors including environmental, social and governance values-based investing allow advisors and clients to have thoughtful conversations on everything from tradeoffs to tracking errors to tax loss harvesting, and why each matter, the company said.

Also, using enhanced technology, intuitive workflows and constant performance monitoring, advisors can “tilt toward ESG, remove specific sectors and/or countries, all with constant monitoring for potential portfolio trades or recommended rebalancing actions that can be executed by one click,” it said.

Console’s interface has made it easier for Virginia-based hybrid RIA and broker-dealer Keel Point to “shift sometimes awkward discussions from returns and performance to issues and values that help align their fabric to their portfolios while allowing to get to know them better,” according to Gisle Sorli, a CFP and wealth advisor at that firm, which has about $2.8 billion in AUM.