Edward Jones Launches Financial Planning, SMA Offerings

What You Need to Know

Clients with at least $250,000 in advisory program accounts will have access to personalized planning for $3,600.
The program is expected to be available to all the firm’s advisors by 2025.
The Edward Jones U.S. Stock Focus Separately Managed Account is the BD’s first proprietary SMA.

Edward Jones this week announced its advisors will now offer financial planning services to eligible clients as a separate service with its own client agreement and fee.

The broker-dealer, based in St. Louis, also launched its first proprietary separately managed account program, or SMA, that offers securities from the firm’s large-cap U.S. stock focus list.

“Edward Jones continues its evolution geared toward serving our clients more completely through deep personal relationships and comprehensive planning and advice,” the firm said in a statement.

The firm started piloting a financial planning service through a one-time financial plan offered to clients through its headquarters last year, and focused on testing and refining the fiduciary financial planning experience that branches now will be able to deliver directly to clients, a spokesperson said. The planning fee will be $3,600, Edward Jones confirmed.

Clients with at least $250,000 in Edward Jones advisory program accounts will have access to personalized planning, including an executive summary of their financial plan, as well as estate planning, tax planning strategies and scenario modeling, the firm said. The firm expects the program to be available to all 19,500 Edward Jones advisors by 2025.

The rollout to financial advisors will be done in waves, the firm said, with the first roughly 600 advisors this month.