E-Trade Enhances Investing, Trading Platforms: Tech Roundup

What You Need to Know

E-Trade enhancements include the ability to scan for equities and ETFs creating a buzz on social media more easily.
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Morgan Stanley-owned E-Trade made several enhancements to its investing and trading platforms.

As part of the enhancements, clients can now more easily scan for equities and exchange-traded funds that are “creating buzz on social media, through expanded social media research analytics on the Power E-Trade web and app,” the company said.

Social Sentiment scores and scans are, meanwhile, now on the Live Action tool and quote pages.

Clients also have gained “more control in how they choose to stay informed on what’s going on in the markets, through the creation of customized price movement and earnings push alerts” in three categories: Portfolio Notifications, Watch List Notifications and Market Notifications, the company said.

A new options tool, Trade Tape, enables traders to analyze trade activity and view a live scrolling record of options’ trading activity across all symbols.

And clients can also now easily view the depth of the market including bid and ask prices through the Market Depth tool’s new Level II quotes visualization.

“Amid volatile markets our clients seek the most sophisticated and powerful tools to manage their finances — and with these enhancements we aim to deliver just that,” according to Christopher Larkin, managing director of trading at E-Trade from Morgan Stanley.

“We listen closely to our clients and always aim to further raise the bar in order to offer an intuitive investing experience on all of our platforms,” he said in a statement.

E-Trade from Morgan Stanley’s 2023 roadmap includes the introduction of more customization on the LiveAction scanner via new pre-defined scans, the full depth of the market on users’ mobile devices with Level II quotes on the Power E-Trade app, and a refreshed and modernized charting experience on Power E-Trade web.

The latest enhancements follow the company announcing the elimination of mutual fund commissions and early redemption fees.

In October, Morgan Stanley said it was consolidating its robo-advisor businesses, saying it planned to shift its Access Investing robo business to within its E-Trade from Morgan Stanley ecosystem. That left E-Trade from Morgan Stanley’s Core Portfolios as the only robo-advisor business at the wirehouse.