Direct Marketing Manager
About Sproutt
Sproutt is a new kind of life insurance company that rewards people that take care of their lives with the best customer buying experience and highest value when it comes to available coverage and rates. Based on Sproutt’s Quality of Life Index, which uses lifestyle data to better classify customers’ health and lifestyle, qualifying customers can buy life insurance completely online and with no medical exams.
Responsibilities
Manage Sproutt’s traditional marketing channel, developing partnerships and direct mail programs to generate traffic for our direct-to-consumer channel.
Conduct market research to find answers about consumer requirements, habits and trends for life insurance
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
Liaise with external vendors/carriers to execute promotional events and campaigns
Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
Requirements
Proven experience as marketing manager, specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords etc.)
Knowledge of HTML, CSS, and web development tools (e.g. Dreamweaver) desired
Well-organized and detail-oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
BSc/BA in marketing, communications, or equivalent work experience
Experience in the life insurance vertical
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