Commonwealth Starts Business-Building Program for Next-Gen Advisors

What You Need to Know

The NextGen Business Development Group is a year-long coaching program.
The new program is a first for the firm and is targeted at advisors who want to grow revenue and add AUM and new clients.
Interest in the program has exceeded Commonwealth’s expectations and is initially limited to 24 participants.

Commonwealth Financial Network launched the NextGen Business Development Group, a year-long coaching program that was designed especially for next-gen advisors looking to accelerate their business, the company said Wednesday.

The new program, the first of its kind for the broker-dealer, is targeted at advisors who want to grow revenue, add assets under management and pick up new clients, Commonwealth said. The program “offers equal parts strategic guidance, peer reinforcement, and accountability,” it added.

As part of the program, Kristine McManus, vice president, chief business development officer and program facilitator at Commonwealth, is leading monthly group webinars focused on relevant business-building topics, including gaining introductions and referrals, the benefits of blogs and podcasts, and working with centers of influence.

“Our Practice Management team built this program in response to a growing demand for offerings geared toward next-gen advisors,” according to McManus.

“The program officially kicked off in January” for the initial 24 advisors who enrolled, she told ThinkAdvisor. Additional advisors who are interested “will be able to enroll in our 2023 program,” she said, adding there is already a “waiting list of advisors who asked to join, and they will be first on the list for 2023.”

“Interest in the program exceeded our expectations and was limited to 24 participants to ensure that they each received the hands-on training and attention they needed,” she said in a news release announcing the program.