BNY Mellon's Pershing Unveils NetX360+ Advisor Platform at Insite

The Dallas Cowboys mascot and cheerleaders at Pershing Insite

“We are committed to delivering the innovation and efficiency that digital-first wealth management firms need in today’s consumer-driven environment,” said Ram Nagappan, CIO at BNY Mellon’s Pershing.

The firm’s API set gives firms “direct access into our full clearing and custody platform, with a suite of integrated solutions for managing real-time orders, workflow, activity, rules, approvals and reporting,” he added.

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In addition to the new tech, Pershing said it was using Insite to focus on what it says is the “bright future of financial advice.”

“The next generation of talent has the power to reshape our industry,” said Ben Harrison, co-head of wealth solutions at Pershing. “The support of today’s leadership is key to driving future progress,” he said in a statement. Pershing is committed to empowering potential through education, community connection and professional opportunities for students and current professionals to expand and grow.”

As part of that commitment, the firm said it is doubling the size of its Insite Student Experience this year to include more than 60 university students. The program was “designed to connect the next generation of financial services professionals with learning and career opportunities,” Pershing noted.

Participants were nominated by faculty leaders from 12 top U.S. CFP-certified universities and colleges. More than 100 students have participated in the program to date and they have “benefited from access to leaders at wealth management firms, industry organizations and influencers.”

Organizations that have participated in the program include the CFP Board Center for Financial Planning and the Foundation for Financial Planning, according to Pershing.

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Meanwhile, on the diversity front, Pershing said the Diverse Leadership Community will reunite at Insite this week for “open, game-changing conversations, workshops and networking“ driven by Pershing’s Minority Business Enterprise Council (MBEC), Women’s Initiative Network (WIN) and Next Leadership Forum (NLF).

MBEC is made up of Pershing clients who head successful minority-, woman- and veteran-owned businesses, and was designed to “amplify opportunities in the financial services space, and highlight the strength and perspectives of leaders motivating positive change within the industry,” the firm said.

WIN is a network of Pershing female employees and allies around the globe that the company said “inspires diverse financial professionals to thrive inside and outside the workplace.” And NLF is made up of emerging leaders from wealth management firms across the U.S. who Pershing said are “poised to deliver the future of financial advice.”

Pictured: Dallas Cowboys mascot and cheerleaders at Pershing Insite in Grapevine, Texas. (Photo: Jeff Berman/ALM)